If you've been around town at all this spring/summer, you might have noticed a postcard similar to the one on the right. You might have also been thinking "The Journey is Epic? What in the heck does that mean?" Allow me to explain. As we sat and thinktanked various ideas for our ad campaign we all generally agreed that the idea that people's lives and the things they do with their lives are naturally epic: they carry a specific meaning to that person. And it is our goal and vision to help people realize what is epic in their lives.
And thus, our campaign was born. It is not a campaign to make and extra dollar. It is a campaign to change lives. Your dreams are epic. Your words are epic. Your growth is epic. Your Journey is Epic.
You are epic.
-Brian Buffon (senior graphic artist)